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Scoring the Perfect Play

Unlocking Retail Innovation with Composable Commerce 


Join us for a unique, retailer-led event at the iconic Emirates Stadium.

Thursday 28th September 2023
Emirates Stadium, London


Register now

Composable commerce brings exciting opportunities for retailers to improve operations, create exceptional customer experiences, and drive business growth in an increasingly connected retail environment. Where and how are leading retailers achieving success and what are typical challenges?

This unique event brings together leading retailers to share their IT transformation roadmaps and outcomes.

From a queue-busting solution to boost matchday sales at Arsenal Football Club, to implementing a new click and collect solution that spearheads their e-commerce journey at Primark, our speakers will share their experiences and invite an open discussion of the biggest challenges ahead for innovative retailers.



A fantastic line-up featuring keynote speakers from Arsenal Football Club, Primark, Couchbase and PMC. Alongside guest speaker presentations will be a speaker panel discussion, followed by an interactive Q&A session.



Optional Emirates stadium tour

13:30- 14:00

Light lunch and refreshments

 'Your shirt, your way' The Graphene commerce technology behind Arsenal’s bespoke print on-demand shirts


Simon B&W

Simon Curtis
PMC Chief Commercial Officer

Welcome and kick off!


Matthew Iles Hunt b&w-1

Matthew Iles-Hunt
Arsenal Football Club, Business Applications

Retailing the Arsenal Way


Rich Lowe B&W

Rich Lowe
PMC Chief Executive Officer

Inviting a challenge mindset from your technology partners


Peter Robinson-3-1

Peter Robinson
Primark, Head of Channels Transformation

How Primark are using composable commerce to drive retail footfall


Chris Bridgland B&W

Chris Bridgland
Couchbase, Senior Director, Solutions Engineering & Customer Success Europe 

How retailers can architect high-performance retail and e-commerce applications that scale with demand.




Panel Discussion: How is composable commerce technology revolutionising the retail industry?

Richard Surman new pic-modified

Richard Surman

Crew Clothing, Head of IT

Martin B&W

Martin Schofield

Retail 247, CEO

Paul W final

Paul Worthington

Retail Business and Technology Advisor



Drinks, refreshments and networking


Key speakers

Peter Robinson-3-1

Peter Robinson, Primark, Head of Channels Transformation

Prior to working at Primark, Peter’s 25+ year career spanned retail technology roles across the likes of Specsavers and Curry’s. As a retail technologist he’s passionate about the enablement of technology for the benefit of retailers, their customers and staff. In his current role as Head of Channels Transformation, he leads on key digital transformation initiatives at Primark, including the recent delivery of a new Global website and Click and Collect trial for the UK market. 


Matthew Iles Hunt b&w-1

Matthew Iles-Hunt, Arsenal Football Club, Business Applications

Matthew’s career in retail IT started with a 20-year term at Paperchase, where he went from weekend sales assistant to Head Office IT. He quickly ended up specialising in retail POS systems and worked product side focusing on delivering technology enhancements. Since joining Arsenal nearly 10 years ago, he has spearheaded their journey of innovation, utilising composable architecture to deliver impactful solutions that enhance the retail customer experience.


Richard Surman new pic-modified
Paul W final

Richard Surman, Crew Clothing, Head of IT

With over 15 years’ experience and a successful track record of delivery with many leading retail names, including Paperchase, Reiss, Oddbins, Warehouse and Oasis, Richard’s current role as Head of IT at Crew Clothing Company has seen him transform their in-store shopping experience through integrating fully mobile sales solutions across all their stores. 

Paul Worthington, Retail Business and Technology Advisor

Paul’s 35+ year career in technology includes pioneering roles grounded in customer experience. In his early career at Nationwide Building Society he was responsible for all customer-facing technology and led the team that built the UK’s first internet bank. In recent years he has chaired and been NED for a number of retail and food businesses and carried out numerous consulting and advisory projects


Martin B&W

Martin Schofield, Retail 247, Chief Executive Officer

Prior to founding Retail247, Martin’s retail career spanned Head of IT and retail system roles at The Burton Group, Debenhams, Burberry and Harvey Nichols, where he was part of the main Board as IT and Logistics Director. In 2015 he set up Retail247 to provide technology and operational process transformation in the retail sector.


Rich Lowe B&W

Rich Lowe, PMC, Chief Executive Officer

As PMC’s CEO, Rich is passionate about building teams to deliver solutions and services that deliver meaningful change for customers. His background in operational management, IT strategy and software services, uniquely positions him to understand the challenges of IT leaders today and ensure that PMC is best placed to respond to them. 


Elliott B&W
Chris Bridgland B&W

Elliott Winskill, PMC, Head of Solutions

As Head of Solutions at PMC, Elliott heads up the solutions team who developed Graphene, a digital cloud platform enabling the digital world to seamlessly integrate with the instore environment. Having held both commercial and technical roles in Retail, Elliott combines a Technology Evangelist mentality with a detailed knowledge of how to apply retail business concepts. 

Chris Bridgland, Couchbase, Senior Director, Solutions Engineering & Customer Success Europe 

Chris heads up Couchbase’s Solutions Engineering and Customer Success teams in Europe. His primary goal is to ensure that customers get the most value from investing in Couchbase’s NoSQL technology and to help deliver ever-richer and ever-more personalised customer and employee experiences, and to think beyond business as usual.

Register for the event

Please join us at the magnificent Emirates Stadium for this exciting event that offers an irresistible blend of learning and insight into the promising world of composable commerce.

It won't be all work and no play! Indulge in a VIP tour of the iconic football stadium and receive a personalised gift, specially crafted for the die-hard Arsenal fan in you, your colleague, family member, or friend.


Paul Worthington

Retail Business and Technology Advisor

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